Client Project 04 · Apr – Oct 2025
Scale & Reach
The largest property tracked — over four thousand organic clicks from 668K impressions, sustained across a five-month reporting window.
- Clicks
- 4.37K
- Impressions
- 668K
- CTR
- 0.7%
- Avg. Position
- 9.8
I help businesses increase organic traffic, rankings and qualified leads through data-driven SEO — grounded in real Search Console data, not guesswork.
About
SEO, backed by data
Egypt-based, working across the Gulf and the United States. Six years of reading Search Console and acting on what it says.
Available for projects
How I work
I work at the intersection of technical SEO and content strategy — auditing sites, fixing what holds organic performance back, and building the on-page foundations that let search visibility compound over time.
Every recommendation ties back to what Search Console, crawl data and ranking movement actually show, not assumptions. The process is systematic: audit, prioritise by impact, implement, measure, repeat. Reporting stays transparent — you see the same data I use to make decisions.
Focus areas
- Technical SEO
- On-Page SEO
- Keyword Research
- Content Strategy
- Google Search Console
- Google Analytics
- Organic Growth
- SEO Audits
- Internal Linking
- Competitor Analysis
- Search Intent
- Performance Tracking
Platforms
- Shopify
- WordPress
- Salla
- Zid
Results
Every number here has a screenshot behind it
Five properties, read straight from Google Search Console. The figures on each card are the figures in the report it shows — open any one and check.
Case study
Inside a growth trend
A closer look at one project’s trajectory, read straight from its Search Console data.
Momentum Shift in Organic Impressions
GSC Verified
What to look forImpressions leave their flat baseline in the first week of March and hold at the new level — a step, not a spike.
Step 01 of 05 — The Challenge
The site was indexed and publishing, but impressions sat on a flat baseline for months. Rankings hovered just outside the range where positions start converting into clicks, so extra content alone was never going to move the line.
1 / 5
- Clicks
- 790
- Impressions
- 82.4K
- CTR
- 1%
- Avg. Position
- 6.8
Markets
Same product. Five different searches.
A market is not a flag on a map — it is a way of typing. These are the shapes queries take in each one, and why the same page cannot win all five.
Egypt
Home base Arabic · English
Conversational, dialect, no brand
Price-led, local qualifier
Why it reads that way
Where I work from, and the market I know best. Search here is overwhelmingly mobile and Arabic-first, with long, conversational queries that rarely match how a page is actually written.
What the work fixes
Closing the gap between Arabic search intent and English-built pages — dialect-aware keyword mapping, and technical fixes for slow mobile connections.
- Arabic
- Primary search language
- Mobile
- Dominant device
- Long-tail
- Query shape
- WordPress
- Most common stack
Queries are representative of how people search in each market, not pulled from any one client's data.
Process
A system, not guesswork
Every project follows the same disciplined sequence.
Nothing gets implemented before it has been measured, and nothing gets called a win before the trend line agrees.
- 01AuditCrawl, index and technical health check.
- 02ResearchKeyword and search-intent mapping.
- 03StrategyPrioritised roadmap, ordered by impact.
- 04ImplementationOn-page, technical and content fixes.
- 05OptimisationIterating on what the data shows.
- 06GrowthCompounding, measurable results.
Services
What I actually do
Eight things, in the order they usually happen. Open any one to see what it involves and what you get at the end of it.
Most sites lose rankings to things nobody can see. I crawl the site the way Google does, find what is blocking or wasting crawl budget, and fix it before anything else — because on-page work on a page that cannot be indexed is wasted work.
What you get
- Crawl + index audit
- Core Web Vitals fixes
- Redirect and canonical cleanup
- XML sitemap + robots
Rewriting titles and headings around the queries a page already surfaces for, so the impressions it is already getting start converting into clicks. Ordered by impression volume in Search Console, so the biggest gaps get fixed first.
What you get
- Title + meta rewrites
- Heading structure
- Search-intent alignment
- Schema markup
Not a list of high-volume terms. A map of what your buyers actually type, grouped by what they are trying to do, matched to the page that should answer them — and honest about which ones you cannot win yet.
What you get
- Intent-grouped keyword map
- Page-to-query matching
- Gap analysis vs competitors
- Priority scoring
A complete audit is only useful if it tells you what to do on Monday. Every finding comes with an impact estimate and an effort estimate, ordered so the top of the list is always the next thing worth doing.
What you get
- Technical audit
- Content + on-page audit
- Prioritised fix list
- Walkthrough call
Deciding what to publish based on what is actually being searched and what the site can realistically rank for, then building enough depth around each topic that Google treats the site as a source rather than a passer-by.
What you get
- Topic clusters
- Content calendar
- Briefs with target queries
- Refresh plan for existing pages
The most underused lever in SEO. Existing pages already carry authority; most sites just never route it anywhere useful. Restructuring internal links moves rankings without a single new backlink.
What you get
- Link graph analysis
- Orphan page recovery
- Hub and cluster wiring
- Anchor text plan
Search Console already knows which of your pages are one position away from real traffic. I read it monthly, pull out the queries sitting in positions 5–15, and work out what each page needs to close the gap.
What you get
- Monthly performance read
- Position 5–15 opportunity list
- Index coverage monitoring
- Looker Studio dashboard
A quarter-by-quarter plan tied to business outcomes rather than rankings. What we fix first, what we build next, what we expect to see and when — so progress is checkable against something agreed in advance.
What you get
- Quarterly roadmap
- Forecast + targets
- Reporting cadence
- Review and re-prioritise
Toolkit
The stack behind the reporting
Grouped by the question each one answers, because the tool matters far less than knowing which question you are asking.
Measurement
What is actually happening
- Google Search ConsoleQueries, positions, index coverage
- Google Analytics 4What organic traffic does next
- Looker StudioThe reporting you see
- PageSpeed InsightsCore Web Vitals, field data
Research
What is worth chasing
- AhrefsBacklinks and competitor gaps
- SemrushKeyword volume and difficulty
- Keyword PlannerRaw demand, straight from Google
- Surfer SEOOn-page scoring against the SERP
Technical
What is in the way
- Screaming FrogFull-site crawls and audits
- Rank MathWordPress on-page control
- Yoast SEOWordPress on-page control
- Schema markupStructured data and rich results
Why work with me
Built on trust, proven with data
Six commitments. Every one of them is something you can hold me to, and check for yourself in the reporting.
- 01
Data-Driven Decisions
Every recommendation is backed by Search Console, crawl and ranking data.
Every claim on this page is followed by the Search Console report it came from. Nothing here asks you to take my word for it.
- 02
Transparent Reporting
You see the same dashboards and numbers I use to make decisions.
- 03
Real Search Console Data
No vanity metrics — clicks, impressions and position, straight from the source.
- 04
Strategic SEO
Work prioritised by business impact, not just technical checkboxes.
- 05
Continuous Optimisation
SEO treated as an ongoing system, not a one-time fix.
- 06
Business-Focused SEO
Organic growth tied to leads and revenue, not just rankings.
Available for projects
Ready to Grow Your Organic Traffic?
Let's turn search visibility into measurable business growth.
Contact
Tell me where organic stands today
Tell me about your site and your current organic performance — I’ll come back with where the opportunity is.